- September 07, 2015
Client: Philippine International Air Terminals Co., Inc. (PIATCO)
Location: Villamor Airbase, Pasay City
SMDI was commissioned in 1998 by Philippine International Air Terminals, Co., Inc. (PIATCO) to undertake a Consumer Market Research Study for the Ninoy Aquino International Airport Terminal (NAIA) 3 which was envisioned to become a world class terminal in the year 2002. The study team conducted various interviews to: determine the attitudes of airport clientele towards the type and services offered by current concessions in the airport; provide an indication of the types of retail and catering services which potential users would like to see introduced into the existing and new terminals; determine the demographics of interview respondents; and analyzed the current utilization level of duty free facilities by entitled passengers, both in the airport terminal and the Fiesta Mall Duty Free Philippines.